Mattel booked its strongest first-quarter revenues in six years, lifted by demand for Barbie dolls and Jurassic World action figures as a pandemic-fuelled boom in toy sales carried into 2021.
The toy maker’s net sales surged 47 per cent year on year, blowing past analysts’ expectations, with everything from American Girl dolls to Hot Wheels cars, Mega building sets and Uno card games flying off the shelves. In North America, gross sales of Barbie toys alone more than doubled.
Ynon Kreiz, chief executive, said Mattel also had a strong start to the second quarter, including Easter week, despite the effects of inflation in ocean freight and some materials.
While some of Mattel’s rapid growth in the first quarter can be attributed to weaker Covid-related comparisons, the company gained market share and recorded double-digit sales gains in each of the last three quarters.
“It shows we didn’t just ride the wave,” Kreiz said.
Toy sales have been on a tear during the pandemic, as parents scoop up dolls, plush animals and outdoor games to entertain their kids at home.
Fifty-two percent of US parents spent more on holiday gifts in 2020, led by toys and games, according to Kidz Global research cited by the Toy Association, a trade group. Mattel had a particularly strong fourth quarter, reporting its strongest holiday sales in four years.
Mattel continued to experience robust demand in the first three months of this year, in a sign of enduring demand at a time when economies are reopening and authorities are easing restrictions on social activity.
Demand in retail stores has picked up, while Mattel’s ecommerce business grew by more than half in the quarter, according to Kreiz.
Global doll revenues and sales of action figures, building sets, games and other items rose 69 per cent year on year. Fisher-Price and Thomas & Friends toys drove sales of infant toys 31 per cent higher. Toy car sales gained 16 per cent.
Overall, Mattel registered net sales of $874m, up from last year’s $594m. Analysts were looking for $684m.
Mattel reported a net loss of $115m, compared with a $211m loss a year ago. The company lost 10 cents per share on an adjusted basis, better than the 35-cent loss that analysts expected.
美泰公司录得六年来最强劲的第一季度收入,由于大流行病引发的玩具销售热潮持续到2021年,对芭比娃娃和侏罗纪世界动作人物的需求推动了这一增长。
这家玩具制造商的净销售额同比增长了47%,超过了分析师的预期,从美国女孩娃娃到风火轮汽车、Mega建筑套件和Uno纸牌游戏都被抢购一空。在北美,仅芭比玩具的销售总额就增加了一倍多。
首席执行官Ynon Kreiz说,尽管受到海运和一些材料的通货膨胀的影响,美泰公司在第二季度也有一个强劲的开端,包括复活节周。
虽然美泰公司第一季度的一些快速增长可以归因于较弱的Covid相关比较,但该公司获得了市场份额,并在过去三个季度的每个季度都录得两位数的销售增长。
"这表明我们不仅仅是乘风破浪,"Kreiz说。
在大流行期间,玩具的销售一直很火爆,因为父母们在家里抢购娃娃、毛绒动物和户外游戏来娱乐他们的孩子。
据贸易团体玩具协会(Toy Association)援引Kidz Global的研究,2020年,52%的美国父母在节日礼物上花费更多,其中以玩具和游戏为首。美泰公司第四季度的业绩特别强劲,报告了四年来最强劲的假期销售。
今年前三个月,美泰公司继续经历了强劲的需求,这表明在经济重新开放和当局放宽对社会活动的限制的时候,需求是持久的。
据Kreiz称,零售店的需求已经回升,而美泰的电商业务在本季度增长了一半以上。
全球娃娃收入和动作人物、建筑套件、游戏和其他物品的销售同比增长69%。Fisher-Price和Thomas & Friends玩具推动了婴儿玩具的销售增长31%。玩具汽车的销售增长了16%。
总体而言,美泰公司的净销售额为8.74亿美元,高于去年的5.94亿美元。分析师们的预期是6.84亿美元。
美泰公司报告的净亏损为1.15亿美元,而一年前的亏损为2.11亿美元。该公司在调整的基础上每股亏损10美分,好于分析师预期的35美分的亏损。